Saudi Arabia's #SEVEN : Transforming Entertainment and Tourism in the Kingdom one smile at a time.
In recent years, Saudi Arabia has embarked on an ambitious journey to diversify its economy. A key player in this transformation has been the Saudi Entertainment Ventures Company, also known as SEVEN. Established in 2018 as a fully owned entity by the Public Investment Fund (#PIF), paving the way for a vibrant #entertainment industry contributing to the broader Vision 2030 objectives.
SEVEN is at the forefront of redefining entertainment in #KSA, with a mission to establish a thriving leisure sector that caters to the diverse tastes of both residents and visitors. The vision is not just to entertain but also to spark economic growth, create #jobs, and contribute to the diversification of the Saudi economy.
Since its establishment, SEVEN has made significant strides in the Saudi market. The company has been active in introducing a wide range of entertainment options that were previously unavailable in the Kingdom. This includes the development of cinemas, theme parks, interactive experiences, and cultural attractions that align with Saudi heritage and values.
One of the most prominent achievements is the launch of new cinemas across the country, in partnership with leading global cinema operators. SEVEN has a portfolio of ambitious projects designed to transform the Kingdom into a global entertainment destination.
1. *Theme Parks and Attractions:* SEVEN is working on developing theme parks with immersive experiences and attractions that appeal to all age groups. These projects are expected to feature cutting-edge technology and culturally inspired themes that resonate with the local population while also attracting international visitors.
2. *Cultural Complexes:* The company plans to build entertainment complexes that combine dining, shopping, and entertainment in one location. This approach integrates entertainment into the daily lives of Saudi citizens and residents.
3. *Events and Live Shows:* SEVEN is also set to organize a variety of events, concerts, and live shows featuring both international and local talent. This initiative aim to offer and provide a platform for cultural exchange.
4. *Digital and Virtual Entertainment:* Recognizing the importance of digital transformation, SEVEN is exploring the virtual and augmented reality space to provide innovative entertainment solutions that can be enjoyed from the comfort of one's home.
The economic impact of SEVEN's initiatives is expected to be substantial. By providing a wide range of entertainment options, the company is not only generating direct revenue through its ventures but also stimulating indirect economic activity by attracting tourists and encouraging spending in related sectors such as hospitality, F&B, and retail.
The target of reaching 90 million visitors by 2030 is ambitious, but with the groundwork SEVEN is laying, it is a goal within reach
